At a time when companies are increasingly characterized by competition and change, mission statements and corporate culture are becoming increasingly important in order to create clear orientation and a strong common identity. A strong corporate culture that is consistent with the mission statement can strengthen employee trust, improve collaboration and ultimately contribute to the success of the company. Leadership is a crucial factor because managers have a crucial role in shaping and influencing the corporate culture through their behavior and decisions.
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Jörg Bakschas
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Email: j.bakschas@alico-consulting.com